Kin Kaolad – Chestnut Brand Project.
Kin Kaolad - Premium Chestnut Brand Project
About Project: “Kinkaolad” brand is a premium grade chestnut from Japan. The uniqueness of the Japan chestnut is large edible parts with a sweet and soft-fluffy texture like a sweet potato.
Project Brief :“Kinkaolad” is a brand that sells premium chestnuts in Thailand. The brand wanted to rebrand and emphasise an identity which would set the brand apart from the competition and present a memorable impression. In this way, they hoped to increase the brand's value, achieve sales targets and increase online sales.
Concept & Design:
Logo Design: The concept is to understand the product on offer, just by looking at the logo. In this way, we designed the logo to be a drawing of a chestnut that conveys a friendly and simple shape. In addition, we designed the logo font of the brand name under the drawing to make it more memorable.
Font: We wrote the brand name in English to give an international approach and the font style we chose represents a premium product.
Marketing: Foster brand awareness to the target market in order to form new relationships and make a greater number of online sales (Shopee).
1. Research and analysis of brand, product and competitors, including a SWOT analysis of Thai market share and export opportunities.
2. Redesign the channel image including Facebook, Line@ and Instagram
3. Social media management and content planning following current trends.
4. Set up and operate an e-commerce platform with Shopee, a popular online shopping platform.
5. Campaign management and advertising operations to achieve sales targets.
- 1.Re-Branding: Logo design.
- 2.Product: Photography.
- 3.Packaging design.
- 4.Marketing: Marketing plan and strategy over 3 months.
- 5.Marketing tools: Promote to online channels including: Facebook, Instagram, Line@.
- 6.Social media management: Content planning, graphic design (single post & albumpost), Instagram and Line@ official.
- 7.Advertising on Facebook and instagram.
- 8.Create campaigns and promotion periods on e-commerce channels including Shopee, Facebook shop, and Line Shop.
- 9.Set up, decoration and operation shop online - Shopee.
- 10Monthly report: performance details, results analysis and planning