About Project: Tung Baoluang is a manufacturer and distributor of agricultural products. They specialise in organic Thai jasmine rice, which has a fresh aroma and unique tenderness. The purpose of the business is to deliver an excellent product through wisdom inherited from generation to generation.

Project Brief: Our client historically sold their product via offline channels. We plan a marketing and project strategy starting from re-branding, building a new brand image, building brand awareness and establishing communication with customers through multiple media channels.

Concept & Design: We created a logo to be the graphical representation of the company, which is unique & communicates the right message to the target market.

Logo Design: We start by analysing the brand's name and purpose. The brand’s name is Tung Baoluang. This brand name denotes royalty, as Tung is a field and Baoluang is the sacred lotus; an aquatic plant considered to be queen of the water's surface. The plant symbolises purity and resurrection. We wanted to create a logo that is unique and easy to remember, so a careful font selection was necessary.
Font: The logo font style is very important so we select thoughtfully. We selected a Thai font style with elegant and royal shapes with an appearance similar to jasmine rice.
Logo Colour: We chose gold as it is the ideal colour to represent a premium brand and product.

Packaging Design
Concept: The design needs to be able to explain brand story and brand value to the customer. We emphasise the words ``Pure Jasmine Rice 100%`` which are keywords to drive sales. With regard to the back of the packaging, we provide a history of the brand and product details to communicate clearly the brand's value.
Packaging Colour: The main colours are gold and dark blue. We chose gold as it symbolises luxury and quality. It also represents the rich golden colour of rice. We use blue to symbolise water & abundance.